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Growth-Driven Web Design: Data Scraping is What You Absolutely Need

Growth-Driven Web Design: Data Scraping is What You Absolutely Need

Website redesign is a phrase which sparks fear and doubts into the hearts of many marketers and business owners. It’s often an expensive and time-consuming process which requires a lot of effort in terms of planning, wireframing, data audits and quality testings. Instead of focusing on marketing, which is the main reason the website is built and updated every once in awhile, the whole team directs their focus to the all-absorbing redesign problems. And there’s still no guarantee that the redesigned website will return the investment with better performance and higher conversion rates.   The good news is that there’s a smarter alternative to the traditional, outdated approach to website design. And this new approach is called Growth-Driven Design. It eliminates the headache and challenges of the website redesign and provides a reliable and stable growth through continuous learning, analysis and informed decisions. What’s Growth-Driven Design and How Does It Benefit Your Business? Unlike the traditional website redesign which is a one-time event, Growth-Driven Design, also known as incremental design, doesn’t have finite start and end. It is an ongoing process which focuses on smaller-scale goals on every stage and uses real-time data to guide the decisions of design and development. The ability to track who visits your website, how they get there, how long they stay on each page and what they click on, arms you with the necessary information to judge what aspects your site should be improved or totally changed. Many businesses use their own website analytics to track the overall traffic, user behavior and conversion rates to plan their next steps in the website development...