It doesn’t matter how much of a great product or service you have. If people aren’t aware that it exists, how will they buy it? To make sure your product is a success, you need to market the heck out of it – to as many people as possible. The age of ‘build it and they’ll come’ is long gone.
But how will you market your product to your audience? How will you reach them?
In our opinion, one of the best ways to market your product is through email marketing. Email marketing is the cheapest, easiest and most effective way you can advertise your product to your target audience. It’s a strategy that has the best chance of making your marketing campaign a success.
Why Email Marketing Works (& How To Collect Emails)
That’s because once you build an email list, you’ll find that you get more sales from it than through other marketing channels such as social media networks like Facebook, online marketplaces like Amazon, or even your own website.
The reason is that email provides a one-to-one platform where your message directly reaches your customer without any interruption. On places like Facebook and Amazon, your visitors might get distracted by other posts and products, but on email, you have the whole stage and the total attention of your audience.
That being said, to start your email marketing campaign, you first need to collect emails of your target audience and build your email list.
This isn’t an easy job. Manually collecting emails can take a lot of time, money and effort on your part. So, unless you want to spend months collecting emails, we recommend you use email scraping, which is one of the fastest and highly accurate ways of collecting emails for your marketing campaign.
What is Email Scraping: An Introduction
Email scraping is a highly useful technique you can use to collect high-quality emails.
Traditionally, you would manually browse the internet to find email addresses of people who you feel would be interested in your product or service.
Email scraping services will do exactly that, but hundred times faster. It’s a software specially designed to scan internet web pages and forums and comment sections at lightning fast speeds and collect as many emails as possible in record time.
Many eCommerce stores, online companies, and businesses use email scraping because of this exact reason. It allows them to quickly build a high-quality email list to which they can quickly market their products and start making sales.
In addition to this, email scraping offers significant advantages and can have a positive impact on your marketing campaigns. Here are three reasons why:
1. Scrape Your Target Audience
To get started with email scraping, or even email marketing, you first need to paint a picture of your target audience and find information about them. Who are they? Where do they hang out? What problems are they having? Answering these questions will help you determine who your target audience is and where they are on the internet.
For example, you might be selling phone covers and accessories on your online store. In your case, your target customers would be hanging out on forums such as Android Central, XDA Developers, MacRumors and similar websites.
To find forums, all you have to do this head to Google and search for: [your product name] forum. Here’s an example:
As you can see, you’ll get a list of websites where you can be sure your target audience is hanging out. Now, all you have to do is use an email scraping service to collect emails of your target audience.
This way, you can be 100% sure you’ll only collect emails of people who are interested in your products and service. This will ensure you get more sales from your email list.
2. Email Scraping is Cost Effective
Email scraping doesn’t require you to set aside a huge budget.
For a low cost, you can perform email address harvesting and build a high quality email list in one go. You can’t say the same if you build your email list through other ways.
For example, suppose you decide to purchase a ready-made email list instead of building one yourself. The first question you should ask is whether the people inside the list will be even interested in buying your products and services? Because if they won’t be, they’ll simply block your email address and you’ll lose a lot of emails in your list.
From this we can conclude that purchasing emails presents a big risk – one that’s not worth the hassle.
Email scraping, on the other hand, only scrapes those websites and forums where you are sure your target audience is hanging out. Since these people are already interested in hearing about the products and services you sell, you can be sure they’ll respond positively to your emails as well.
And because of this factor, email scraping (and web crawling services in general) is a much more cost-effective way to collect high quality emails for your email list.
3. You Can Sort Relevant Emails
After you collect emails by scraping websites, you’ll find that you have collected duplicate emails simply because you performed email address harvesting from different websites.
Using this data, you can segment and sort these valuable email addresses in different groups.
The same email collected through different sources means that particular person is more interested in the products you offer than the other people. By categorizing these duplicate emails and others, you can create different lists and market them accordingly, thus increasing your chances of making more sales.
Email scraping is three things: a) fast, b) effective and c) low-cost
No other way of building an email list will present these three advantages. Either it will be fast and low-cost, effective and low-cost or fast and effective.
That’s why if you’re thinking of marketing your products and services, you should give email marketing a try. And if you do, be sure to try an email scraping service to build your email list.
It’s the quickest way to start selling your products to a hungry audience!