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Data Scraping Interviews-Zarar Ameen, CEO of CANZ Marketing

Data Scraping Interviews-Zarar Ameen, CEO of CANZ Marketing

        Zarar Ameen CEO & Founder of CANZ Marketing Zarar Ameen, Founder, and CEO of CANZ Marketing is a known champ in Building and Implementing Marketing Strategies for increasing revenue at decreased acquisition costs. He went from broke to the CEO of a successful six-figure marketing agency with the potential to turn client’s traffic figures to dollar figures. Before starting his marketing business at the age of 18, he failed some four attempts of establishing different companies. However, instead of giving up, his determination, learning, and evolving power made him what he is today. Currently, he is actively involved in the growth of his own company through the extension of his clients. His efforts and success rate has rightfully earned him the title of Facebook Advertising Monster. 1. What is the story behind CANZ Marketing? Although Canz Marketing is a dream come true, it hasn’t been a no-brainer or a piece of cake. There have been a countless number of sleepless nights, backbreaking days, and uphill battles against myself and the circumstances. I lost hold of 4 businesses I tried establishing but figured out that none of them was my cup of tea. So there was a lot of struggle involved in figuring out what I wanted to do that I could do as well. Meanwhile, I heard that Digital Marketing was the new talk of the town. I was so much more-than-interested that I didn’t hesitate to send thousands of emails to the as many marketing ninjas and pros as I could find. As a result, three of them agreed to metamorphose that raw, clueless...
How Datahen Ensures Data Accuracy and Business Success

How Datahen Ensures Data Accuracy and Business Success

Data accuracy is all that matters when you deal with any database. At Datahen, we realize the importance of data accuracy for your business and set data accuracy as a priority. All businesses can greatly benefit from data in a number of ways, however, relying on inaccurate data would create more problems rather than solutions. According to a study by DiscoverOrg, sales and marketing departments lose approximately 550 hours and $32,000 per sales rep from using bad data. In 2013, a study showed that data quality costs over $14 million a year to a wide range of companies. In this article, we’ll reveal how data can transform your business, the importance of data accuracy, and how Datahen ensures to deliver only high-quality data. Let’s Define Data Accuracy To define data accuracy we need to first understand what are the definitions of data and accuracy. Data means information (e.g. facts or numbers) that was collected, examined and used to help in the decision-making process. Data also means information in an electronic form, which can be stored on a computer for further use. The term accuracy, in general, refers to the correctness and precision. So data accuracy is an important component of data quality. Without data accuracy, the data you’ve collected may be of no use. In all companies, data is collected from several disciplines. So businesses usually have a huge collection of complex data that must be maintained and grouped in a specific way. Data collection is useless if the collected data isn’t sorted and is left unorganized. It’s crucial that the company handles the big amount of data it...
Why Data Scraping is Widely Used in Competitor Research?

Why Data Scraping is Widely Used in Competitor Research?

The highly-competitive business industry requires companies to keep working and not settle for a second. But how to be successful even in such competitive and tough times? You can use the best strategies, have the best marketing and sales team, but still not be efficient enough. One of the most important factors that will bring your company epic growth and will help stay on top of the competition is a competitive analysis of the industry. It’s impossible to be successful if you don’t have insights into the competition. There are many ways how you can use competitors’ information for stimulating your own growth. Your competitors have their products, services, strategies, prices, and marketing, and all of these can be quite beneficial to you. Information is the most valuable intangible thing that can help you achieve immense growth and success. So why not to use it for the good? As Bill Gates once said, “The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose.” However, you need to know that there are some issues involved in the data collection process. Simply consider the amount of data available on the web and how fast this number is growing per second. It can be pretty time consuming to sit and gather all that data manually while making sure that the data collected is good quality and can be used. That’s where data scraping will help your business. What...
Data Harvesting War: Scraping vs using API

Data Harvesting War: Scraping vs using API

At the age of big data, data extraction is vital for all businesses. Data harvesting can give companies many advantages and, most importantly, it will get the business to a highly competitive place. By conducting market research via data harvesting, the business gets access to up-to-date information regarding the industry or any related topic. When the business has relevant data, it gets insights into the market changes in real time and becomes highly competitive in the industry. Being informed on what’s happening in the market, your business can respond to any changes accordingly and minimize losses and maximize sales. Data extraction is especially crucial for companies that build their business around price, quality, and competition. For example, online retailers must be well-equipped with the latest news about their competitors: their pricing strategy, special offers, and inventory.   All traveling businesses always claim to have the lowest prices and best offers, so they must be well aware of all the possible changes that happen in the industry. This is also true for the real estate industry. The house price index is updated in the country’s national statistics on a regular basis. The price index change affects all the industries related to real estate. Thus, companies must extract the latest data from the web to later analyze it and make decisions accordingly. In today’s hypercompetitive world, it’s vital to be up-to-date regarding market trends and changes, prices, and your customers. All of these can be improved with the help of data crawling from websites. There are many ways of how data harvesting can be done. Currently, the two most acceptable methods are...
Web Scraping Services: 3 Important Advantages

Web Scraping Services: 3 Important Advantages

If you want your online business to succeed, you need to keep up with your industry. You have to be aware of your competitors’ strategies, your customers’ demands and the latest trends. This means you need to have up-to-date information on what products your customers are ordering, how much your competitors are charging, what discounts are being offered, what kind of services are in demand and other information related to your industry. All this is data – which you have to collect if you want to succeed. There are two ways you can collect data regarding your industry. One way (the traditional way) is to hire researchers, ask them to analyze your industry on the internet, build a spreadsheet and wait days, weeks and even months to get the data you want – after spending thousands of dollars. But, a better, more modern way to collect this data is through web scraping services. These services, provided by web scraping companies, crawl the web and can gather the exact data you want at lightning fast speeds. Many top companies in the world use data scraping services in one form or the other to get data on their customers, competitors and their industry as a whole. Why? Because web scraping services offer many features and advantages when it comes to data collection. In this article, we’ll show you three of the biggest advantages you’ll get if you collect data for your business using web crawling services. Web Scraping Services Do The Work For You There are three big challenges when it comes to collecting data: Cost of Collected Data Efficiency of...