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Social Media Scraping as a Backbone for CRM and Marketing Campaigns

Social Media Scraping as a Backbone for CRM and Marketing Campaigns

Data scraping can be of significant help to any company looking to generate more quality leads and turn them into customers. It can help them collect data related to the interests, preferences, and opinions of their target demographic regarding their products or services so that they can understand them better and get a clear insight into how to satisfy their ultimate needs. In order for data crawling to bring real benefits to organizations, they need to find the best sources for acquiring the data they need. If they engage in web crawling using the sources that are not actually providing them with relevant data that is pertinent to their growth, then there’s no point in doing it at all, is there? The best sources for web scraping are definitely social media networks. Given their incredible rise in popularity and the continuous increase in the number of their daily active users, not leveraging social scraping would certainly result in plenty of missed opportunities. Social media data scraping is definitely essential for improving your CRM efforts and boosting your every marketing campaign, and here are the reasons why. Enhancing Your Online Reputation Management Online reputation management is vital to the success of your business because you need to make sure that your reputation stays intact if you are to expand your customer base and grow your business. This is where web scraping social media can help you immensely, as you can find out what people are saying about your brand and how they really perceive it. Given the fact that the world’s dominating social media platform, Facebook currently counts 2.06 billion...
Effective Ways to Use Social Media Scraping for Your Business in 2019

Effective Ways to Use Social Media Scraping for Your Business in 2019

Social Media has become a very powerful form of reaching out to the public for all institutions. Whether it be for a government entity, church, civic group, university, or business, social media is how you spread information to the general public at large.  Facebook groups and company pages interact with the local community to get the word out on special deals or public events.  This has become the way of communication for the twenty-first century.  If you are trying to promote a product or service and aren’t using social media, then you may as well not be in business. Keep Up with Competition Social media allows you to keep up to date on what your competitors are doing.  You can scrape a post about what their products, deals, services, etc. are doing.  With this information, you can take counteractions in your marketing campaigns.  Then you can make a better offer that out-does your competition.  This knowledge can make you the worst nightmare of your competitors.  Price scraping means that you can fully understand the supply and demand graph to find the equilibrium price sweet spot for your products or services. This is of significant importance to the highly competitive e-commerce industry as well as companies that serve local communities such as electricians, plumbers, mechanics, and the retail industry.  You will always be ahead of the game by keeping an eye on all competitors, learning their strengths and weaknesses. LinkedIn contains all the professional data for your competitors, allowing you to know their educational background and thus fully understand what you are up against. Social Media Data is Critical for...