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Email Crawling: The Secret to Business Growth

Email Crawling: The Secret to Business Growth

  Email marketing remains a vibrant and powerful way to connect with your audience, build long-lasting relationships with them and subsequently, generate more sales-qualified leads for your business. From reduced marketing costs to highly targeted and immediate reach, the benefits of email marketing are innumerable. However, just as any other form of marketing, it also has its specific challenges. In order to achieve a measurable ROI with your email campaign, you need to have a large list of contacts who are interested in your services and products. But building a valid email list from scratch and keeping it up-to-date is not a piece of cake. It requires a lot of time, patience, and extra effort. That’s why many newbie and seasoned marketers prefer to go for a faster and more convenient way – Email Harvesting. What is Email Harvesting and How it Helps You Build and Execute a Successful Marketing Campaign? Email harvesting is the practice of extracting mass email IDs both from online and offline sources with the aim to use the collected addresses for bulk messaging. There are a number of methods of email crawling,  from using harvesting software or involving professional data scraping services to purchasing email address books or hacking into websites. Although some of these methods, like buying email IDs or hacking into sites can lead to legal implications, others are legal and can bring a number of benefits to your business. While data scraping is a tried and tested method of enhancing the effectiveness of any marketing campaign, the potential value of email crawling might still seem questionable, given the anti-spam laws and...