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How is Data Scraping Used in Competitor Research?

How is Data Scraping Used in Competitor Research?

The highly-competitive business industry requires companies to keep working and not settle for a second. But how to be successful even in such competitive and tough times? You can use the best strategies, have the best marketing and sales team, but still not be efficient enough. One of the most important factors that will bring your company epic growth and will help stay on top of competition is a competitive analysis of the industry. It’s impossible to be successful if you don’t have insights into the competition. There are many ways how you can use competitors’ information for stimulating your own growth. Your competitors have their products, services, strategies, prices, and marketing, and all of these can be quite beneficial to you. Information is the most valuable intangible thing that can help you achieve immense growth and success. So why not to use it for the good? As Bill Gates once said, “The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose.” However, you need to know that there are some issues involved in the data collection process. Simply consider the amount of data available on the web and how fast this number is growing per second. It can be pretty time consuming to sit and gather all that data manually while making sure that the data collected is good quality and can be used. That’s where data scraping will help your business. What is...
Data Harvesting War: Scraping vs using API

Data Harvesting War: Scraping vs using API

At the age of big data, data extraction is vital for all businesses. Data harvesting can give companies many advantages and, most importantly, it will get the business to a highly competitive place. By conducting market research via data harvesting, the business gets access to up-to-date information regarding the industry or any related topic. When the business has relevant data, it gets insights into the market changes in real time and becomes highly competitive in the industry. Being informed on what’s happening in the market, your business can respond to any changes accordingly and minimize losses and maximize sales. Data extraction is especially crucial for companies that build their business around price, quality, and competition. For example, online retailers must be well-equipped with the latest news about their competitors: their pricing strategy, special offers, and inventory.   All traveling businesses always claim to have the lowest prices and best offers, so they must be well aware of all the possible changes that happen in the industry. This is also true for the real estate industry. The house price index is updated in the country’s national statistics on regular basis. The price index change affects all the industries related to real estate. Thus, companies must extract the latest data from the web to later analyze it and make decisions accordingly. In today’s hypercompetitive world, it’s vital to be up-to-date regarding the market trends and changes, prices, and your customers. All of these can be improved with the help of data crawling from websites. There are many ways how data harvesting can be done. Currently, the two most acceptable methods are web...
How A Hotel Business Can Benefit From Web Scraping

How A Hotel Business Can Benefit From Web Scraping

Staying competitive and successful in any industry is important for all businesses, and web scraping publicly available data can play a crucial role in companies’ success. Using the right data for analyzing your strategy and position in the market will help to stay competitive. This is especially true for e-commerce companies, but applies to other sectors too, such as hospitality, market research, human resources, and real estate. The hospitality industry, which includes hotels and many other service-related activities is now at the peak of growth. Based on a report by the World Tourism Organization (UNWTO), the total number of international tourist arrivals worldwide hit 1,322 million in 2017. This number increased by 7% in 2017, representing the strongest results for the past seven years. The travel industry is currently one of the most competitive industries globally. There are many ways how data crawling and web harvesting can benefit the hotel industry, and this post was created to answer all your questions about data crawling for hotel marketing.   Hotel-related Information that Can Be Web Scraped Hotel comparison websites can use data extraction for many reasons. There’s a long list of information that such companies can collect to later analyze and use for the hotel marketing. Here are some examples: Hotel name, address, city, country, zip code Hotels information based on the type of the hotel and category Room types, hotel facilities, and occupancies Star rating of the hotel Contact person name and phone number, email, website, fax number Information about special travel packages from different booking websites Rating based on the reviews and feedbacks left by the clients from...
Ever Heard of Job Scraping?

Ever Heard of Job Scraping?

Data scraping, data crawling, data harvesting or data extraction all refer to the process of collecting all kinds of industry or topic-specific data on the web for many sectors including e-commerce, market research, human resources, and real estate. Web scraping is not something new, it has been over for many years. However, the amount of data on the web is increasing at an enormous speed, and many businesses can’t use data harvesting beneficially, as finding the reliable and valuable data can be very time consuming for the company. According to Cisco, global internet traffic stroke 1.1 zettabytes (one zettabyte is equal to 36,000 years of HD videos) at the end of 2016, and the number is estimated to be over 2.3 zettabytes by 2020. A research group IDC predicted that the world will be creating 163 zettabytes (one trillion gigabytes) of data a year by 2025. The amount of data is simply outrageous. That’s why there are currently many web scraping services that can offer you an efficient scraping service. Job scraping is one of the services such companies offer. This service can be very efficient and valuable for many different companies, and this post will tell you why, how and for what job scraping can be used. What is Job Scraping First and foremost, let’s understand what job scraping means. Currently, there are numerous job postings available all over the web, so finding a relevant job that is up-to-date and authentic can be quite time-consuming. With the help of data crawling, the huge amount of job postings will be collected and sorted from all over the web in...
3 Ways Data Scraping Can Help with Industry Research

3 Ways Data Scraping Can Help with Industry Research

Data or web scraping is a software technique designed to extract information from the World Wide Web. This method locates and collects targeted, usually unstructured data stored in HTML and transforms it into a manageable form. Data scraping simplifies the process of acquiring information at the scale and allows you to take only what you need, without spending hours on checking each web page manually. If you know how to code, you can try scraping tools that require your involvement as a software user in the process (ad-hoc solutions), or proceed with fully automated scraping to get the content and type of data you need. In that case, a bot (web crawler) does all the work for you. The ever-imaginative internet offers open source projects to help you with data scraping, and some developers even provide web scraping as a service. From Google Chrome extension to various applications, data scraping tools will be of use in any field, as comprehensive data collection is required in all kinds of research. In the world where new products and services pop out every week, the necessity to be up-to-date with the Big Data becomes as urgent as ever, and web scraping advances your research in three crucial ways: it covers as much information as possible, does it quickly and hands it to you in an organized format. Let’s see how that works in industries that arguably depend on fast positioning more than others. Retail Competition is easy nowhere, but the retailing industry faces a lightning quick change of trends in addition to common challenges of business. For that reason, data scraping is...
Data Extraction As a Smart Tool for Market Research

Data Extraction As a Smart Tool for Market Research

Market intelligence or MI is the information on company’s markets, which is acquired, as well as, analyzed, solely for the purpose of decision making in terms of market opportunity, development and penetration strategy. Currently, almost every large retail company has OMI for marketing and pricing. Most, but not all applications of OMI are in the area of competitive intelligence. Online market intelligence (OMI) logically covers all aspects of MI that are related to online information sources, especially related to product pricing, therefore is a very important application area for Web data extraction. Actually, conducting market research doesn’t always have to involve hiring a research firm or commissioning focus groups; much of the information you need may be literally at your fingertips and ready to be scraped and used to boost your business. This research can impact and inform all areas of your business, from where you locate your business to the color of your logo. Even small amount of analysis can help you gauge the receptivity of your target market to your idea and at the same time wrongly made decisions can cost you serious financial trouble. At the age of Big Data, web harvesting gives companies the exclusive opportunity to conduct their market research in real time and respond to changes accordingly, which will minimize losses and maximize sales opportunities. This is especially important for companies that build their businesses around price, quality, and competition. But, first things first! What are some cases of companies benefiting from using data extraction in their market research? Let’s go through the most obvious ones to get a better insight into the...