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How A Hotel Business Can Benefit From Web Scraping

How A Hotel Business Can Benefit From Web Scraping

Staying competitive and successful in any industry is important for all businesses, and web scraping publicly available data can play a crucial role in companies’ success. Using the right data for analyzing your strategy and position in the market will help to stay competitive. This is especially true for e-commerce companies, but applies to other sectors too, such as hospitality, market research, human resources, and real estate. The hospitality industry, which includes hotels and many other service-related activities is now at the peak of growth. Based on a report by the World Tourism Organization (UNWTO), the total number of international tourist arrivals worldwide hit 1,322 million in 2017. This number increased by 7% in 2017, representing the strongest results for the past seven years. The travel industry is currently one of the most competitive industries globally. There are many ways how data crawling and web harvesting can benefit the hotel industry, and this post was created to answer all your questions about data crawling for hotel marketing.   Hotel-related Information that Can Be Web Scraped Hotel comparison websites can use data extraction for many reasons. There’s a long list of information that such companies can collect to later analyze and use for the hotel marketing. Here are some examples: Hotel name, address, city, country, zip code Hotels information based on the type of the hotel and category Room types, hotel facilities, and occupancies Star rating of the hotel Contact person name and phone number, email, website, fax number Information about special travel packages from different booking websites Rating based on the reviews and feedbacks left by the clients from...
Image Scraping Is The Solution For Your Content Needs

Image Scraping Is The Solution For Your Content Needs

Any content creator knows the value of images, as they are able to transform any writing and revive the content, taking it to the next level. Pictures can be used by any websites of product, service or entertainment because they are all involved in the content creation process. As studies show, people remember only 10% of the information once 3 days have passed. However, if you add a relevant image to your material, people will remember 65% of it. Another research shows that content with relevant and eye-catching images get about 94% more views. So images are capable of transforming your content and increase the engagement levels. Images are indeed a very important aspect of any content, but they won’t bring value if not used properly. They can substantially enhance the worth of your content, but they can also make the reader disregard your writing and miss the main point. The internet is now full of such an overwhelming amount of images that it can get pretty hard to find a good image that matches to your content needs. This is where image scraping comes handy, as it can help you scan the internet and find the exact type and style of the photo you need.   How Images Upscale Your Content Image acquisition is a very underrated and undertalked subject. Any industry expert will ensure you that images are essential to the success of your content. You can always order data harvesting service from a web scraping company to ease your process of image searching. A well-chosen image will substantially improve the engagement levels of your content. Consider...
Ever Heard of Job Scraping?

Ever Heard of Job Scraping?

Data scraping, data crawling, data harvesting or data extraction all refer to the process of collecting all kinds of industry or topic-specific data on the web for many sectors including e-commerce, market research, human resources, and real estate. Web scraping is not something new, it has been over for many years. However, the amount of data on the web is increasing at an enormous speed, and many businesses can’t use data harvesting beneficially, as finding the reliable and valuable data can be very time consuming for the company. According to Cisco, global internet traffic stroke 1.1 zettabytes (one zettabyte is equal to 36,000 years of HD videos) at the end of 2016, and the number is estimated to be over 2.3 zettabytes by 2020. A research group IDC predicted that the world will be creating 163 zettabytes (one trillion gigabytes) of data a year by 2025. The amount of data is simply outrageous. That’s why there are currently many web scraping services that can offer you an efficient scraping service. Job scraping is one of the services such companies offer. This service can be very efficient and valuable for many different companies, and this post will tell you why, how and for what job scraping can be used. What is Job Scraping First and foremost, let’s understand what job scraping means. Currently, there are numerous job postings available all over the web, so finding a relevant job that is up-to-date and authentic can be quite time-consuming. With the help of data crawling, the huge amount of job postings will be collected and sorted from all over the web in...
5 Reasons Why You Should Scrape News Articles

5 Reasons Why You Should Scrape News Articles

More than two million blog posts are submitted every day.That’s because people increasingly consume more and more content. Not only do they consume it, but they act upon it and if impactful enough, they share it with their friends, family, and coworkers. That’s why, it’s no surprise that many marketers – in charge of boosting their company’s image, attracting new traffic and getting new customers – consider content marketing their top priority for 2018 and beyond. How Scraping News Websites Can Help With Your Content Marketing Strategies Creating high-quality content is important. That’s because, as we said above, people consume a lot of content. Your potential customers make decisions about your business or company based on the content you create. And more importantly, they make a purchasing decision based on what kind of content there is about your products and services. Therefore, as a company, it’s your job to build your brand image through content marketing. Only by becoming part of this phase of a customers’ journey will you succeed in getting more traffic, leads and prospects for your business. And here, data crawling services can be of immense help. How? Well, for one, they can quickly cut through the ‘noise’ on the internet and scrape news articles at lightning fast speeds. This way, they’ll quickly give you relevant insights on what’s going on in your industry. And this kind of ‘big data’, collected by scraping news websites, can show you how to proceed with your own content strategy. Every day, millions of new articles are posted every day.  Here are 5 reasons why you should scrape them. 1....
Web Scraping Services: 3 Important Advantages

Web Scraping Services: 3 Important Advantages

If you want your online business to succeed, you need to keep up with your industry. You have to be aware of your competitors’ strategies, your customers’ demands and the latest trends. This means you need to have up-to-date information on what products your customers are ordering, how much your competitors are charging, what discounts are being offered, what kind of services are in demand and other information related to your industry. All this is data – which you have to collect if you want to succeed. There are two ways you can collect data regarding your industry. One way (the traditional way) is to hire researchers, ask them to analyze your industry on the internet, build a spreadsheet and wait days, weeks and even months to get the data you want – after spending thousands of dollars. But, a better, more modern way to collect this data is through web scraping services. These services, provided by web scraping companies, crawl the web and can gather the exact data you want at lightning fast speeds. Many top companies in the world use data scraping services in one form or the other to get data on their customers, competitors and their industry as a whole. Why? Because web scraping services offer many features and advantages when it comes to data collection. In this article, we’ll show you three of the biggest advantages you’ll get if you collect data for your business using web crawling services. Web Scraping Services Do The Work For You There are three big challenges when it comes to collecting data: Cost of Collected Data Efficiency of...
How To Boost Your Marketing Campaigns With Email Scraping

How To Boost Your Marketing Campaigns With Email Scraping

It doesn’t matter how much of a great product or service you have. If people aren’t aware that it exists, how will they buy it? To make sure your product is a success, you need to market the heck out of it – to as many people as possible. The age of ‘build it and they’ll come’ is long gone. But how will you market your product to your audience? How will you reach them? In our opinion, one of the best ways to market your product is through email marketing. Email marketing is the cheapest, easiest and most effective way you can advertise your product to your target audience. It’s a strategy that has the best chance of making your marketing campaign a success. Why Email Marketing Works (& How To Collect Emails) That’s because once you build an email list, you’ll find that you get more sales from it than through other marketing channels such as social media networks like Facebook, online marketplaces like Amazon, or even your own website. The reason is that email provides a one-to-one platform where your message directly reaches your customer without any interruption. On places like Facebook and Amazon, your visitors might get distracted by other posts and products, but on email, you have the whole stage and the total attention of your audience. That being said, to start your email marketing campaign, you first need to collect emails of your target audience and build your email list. This isn’t an easy job. Manually collecting emails can take a lot of time, money and effort on your part. So, unless you...