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Web Scraping for Monitoring eCommerce Websites

Web Scraping for Monitoring eCommerce Websites

Some call it theft, others call it legitimately gathering business intelligence – and everyone is doing it. In the age of Big Data; companies realize its value in the eCommerce business. Data points like pricing, product IDs, images, product specifications, brand and many more are extremely useful for a variety of purposes, but at the same time-hard to get. Product data feeds from eCommerce sites are used to gain a competitive advantage over other suppliers. It is one of the most reliable and easiest ways to monitor your competitors and the market despite some companies trying to take steps against allowing it. The most common use cases of eCommerce product feeds are: Price comparison (comparing data from other sites and displaying the best deals) Affiliate sites ( using content to bring traffic to their site through search engine for commission) Strategy development (Web scraping can play a crucial role here by supplying the most accurate and ready to use data) Decision making (The decision is made by analyzing the data you have. Decisions like when to give discounts? How much discount? For what products? etc. can make a huge difference in generated revenue). The most common items extracted from eCommerce websites are: Product Name   Price Product Features Product Type Manufacturer & Brand Deals & Offers Product Description Company Description Customer Reviews Rank of product Let’s talk about 3 large eCommerce companies’ websites on what you can scrape from their pages and what measures are they taking to limit the number of web-harvesters. Amazon Indeed, it shouldn’t come as a surprise to anyone that Amazon is the first mention...
5 Questions to Ask Before Starting Email Scraping

5 Questions to Ask Before Starting Email Scraping

In today’s email marketing world one of your most important and valuable assets is your mailing list. When you have a valid list of subscribers who are determined to buy your products and learn about your business, growing, expanding and prospering becomes easy. Once that list is established, adding to it should be a relatively simple matter. However, creating an entire mailing list from start to end is much more challenging. Why is it so hard? Simply put, it’s because doing so requires a lot of patience, time and resources; and the lure of accelerating this process can prove extremely attractive. That is probably why so many people prefer to take shorter and cheaper solution – scraping email addresses from the websites that they need. So what are some of the known methods many scrapers use to harvest email addresses? First of all not only do many scrapers harvest the data, they also buy and even trade completed email address books that they obtained through scraping; get publicly available email addresses from various sources by using harvesting bots or harvesters; use sophisticated methods like dictionary attacks that guesses email addresses based on visible usernames as well as trick people into revealing their email addresses voluntarily in exchange for a product, newsletter or gift. The above mentioned techniques come in handy when spammers harvest and use email addresses with messaging systems to send unsolicited bulk messages. Some people might have the notion that scraping email addresses is quite a fast and convenient way to build a contact list. On the other hand- how do you know that you are the...