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Social Media Scraping as a Backbone for CRM and Marketing Campaigns

Social Media Scraping as a Backbone for CRM and Marketing Campaigns

Data scraping can be of significant help to any company looking to generate more quality leads and turn them into customers. It can help them collect data related to the interests, preferences, and opinions of their target demographic regarding their products or services so that they can understand them better and get a clear insight into how to satisfy their ultimate needs. In order for data crawling to bring real benefits to organizations, they need to find the best sources for acquiring the data they need. If they engage in web crawling using the sources that are not actually providing them with relevant data that is pertinent to their growth, then there’s no point in doing it at all, is there? The best sources for web scraping are definitely social media networks. Given their incredible rise in popularity and the continuous increase in the number of their daily active users, not leveraging social scraping would certainly result in plenty of missed opportunities. Social media data scraping is definitely essential for improving your CRM efforts and boosting your every marketing campaign, and here are the reasons why. Enhancing Your Online Reputation Management Online reputation management is vital to the success of your business because you need to make sure that your reputation stays intact if you are to expand your customer base and grow your business. This is where web scraping social media can help you immensely, as you can find out what people are saying about your brand and how they really perceive it. Given the fact that the world’s dominating social media platform, Facebook currently counts 2.06 billion...
Major Victory for Social Media Scraping

Major Victory for Social Media Scraping

In a recent United States district court case, a Federal Judge in northern California has ruled that companies can be involved in social media scraping activities, legally. Judge Edward M. Chen defended the interests of the public and the free flow and use of information on the open web as part of a copyright lawsuit between hiQ Labs, Inc. and the LinkedIn Corporation. This aspect provides many opportunities. It enables data scientists, media analysts, and developers to continue to access publicly available data without burdensome technical or legal restrictions from social media sites. This is great news for companies who have the foresight to develop innovative products and solutions with the sea of public information that social media brings to the internet. Scraping isn’t Hacking hiQ is a startup that has produced a software using innovative algorithms which determine when someone is seeking new employment on LinkedIn. These determinations are based on information that users provide or change in connection to their use of their public LinkedIn profile. LinkedIn took issue with hiQ’s acquisition of data made publicly available through their service, leading them to take measures to reduce or restrict their activities. hiQ took the case to court to defend their data harvesting activities as an integral part of their business model. When hiQ scrapes publicly accessible data from certain areas of LinkedIn, it aggregates this data into a report that is sold to employers. With these reports, employers can gain a certain level of insight about which of their employees might be seeking new employment. LinkedIn viewed hiQ’s acquisition and use of this data as a violation...
Ways to Use Social Media Scraping in Your Favor

Ways to Use Social Media Scraping in Your Favor

Social Media has become a very powerful form of reaching out to the public for all institutions.  Whether it be for a government entity, church, civic group, university, or business, social media is how you spread information to the general public at large.  Facebook groups and company pages interact with the local community to get the word out on special deals or public events.   This has become the way of communication for the twenty-first century.  If you are trying to promote a product or service and aren’t using social media, then you may as well not be in business. Keep Up with Competition Social media allows you to keep up to date on what your competitors are doing.  You can scrape a post about what their products, deals, services, etc. are doing.  With this information, you can take counter actions in your marketing campaigns.  Then you can make a better offer that out-does your competition.  This knowledge can make you the worst nightmare of your competitors.  Price scraping means that you can fully understand the supply and demand graph to find the equilibrium price sweet spot for your products or services. This is of significant importance to the highly competitive e-commerce industry as well as companies that serve local communities such as electricians, plumbers, mechanics, and the retail industry.  You will always be ahead of the game by keeping an eye on all competitors, learning their strengths and weaknesses. LinkedIn contains all the professional data for your competitors, allowing you to know their educational background and thus fully understand what you are up against. Social Media Data is...
The Ins and Outs of  Social Media Data Scraping

The Ins and Outs of  Social Media Data Scraping

It is no news to many companies looking to increase their leads and customers, find documents they need for research, or even monitor competition in their field, that data scraping is one of the most effective ways to get otherwise tricky, voluminous, or sometimes hidden data into your hands for whatever purposes, be it personal or business. Using certain scraping companies, it is as easy as entering a few data queries and in a matter of hours or days, BOOM, you have all of the pertinent data for your query in your hands. Professional data scrapers are exceptionally powerful means for cutting through the gunk of an increasingly congested global web. Ethics and Legality   However, with great power comes great responsibility. One can easily overstep their bounds when web scraping on social media platforms and land themselves in a great deal of trouble. In a recent example, LinkedIn took matters to court when they noticed a number of fake profiles had been created for the purposes of data scraping. LinkedIn claimed that these profiles violated the (rather controversial among web companies) US federal Computer Fraud and Abuse Act (CFAA). This is no news to many companies looking to increase their leads and customers, find documents they need for research, or even monitor competition in their field, that data scraping is one of the most effective ways to get otherwise tricky, voluminous, or sometimes hidden data into your hands for whatever purposes, be it personal or business. Using certain scraping companies, it is as easy as entering a few data queries and in a matter of hours or days, BOOM,...