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3 Ways Data Scraping Can Help with Your Research

3 Ways Data Scraping Can Help with Your Research

Data or web scraping is a software technique designed to extract information from the World Wide Web. This method locates and collects targeted, usually unstructured data stored in HTML and transforms it into a manageable form. Data scraping simplifies the process of acquiring information at the scale and allows you to take only what you need, without spending hours on checking each web page manually. If you know how to code, you can try scraping tools that require your involvement as a software user in the process (ad-hoc solutions), or proceed with fully automated scraping to get the content and type of data you need. In that case, a bot (web crawler) does all the work for you. The ever-imaginative internet offers open source projects to help you with data scraping, and some developers even provide web scraping as a service. From Google Chrome extension to various applications, data scraping tools will be of use in any field, as comprehensive data collection is required in all kinds of research. In the world where new products and services pop out every week, the necessity to be up-to-date with the Big Data becomes as urgent as ever, and web scraping advances your research in three crucial ways: it covers as much information as possible, does it quickly and hands it to you in an organized format. Let’s see how that works in industries that arguably depend on fast positioning more than others. Retail Competition is easy nowhere, but the retailing industry faces a lightning quick change of trends in addition to common challenges of business. For that reason, data scraping is...
Data Extraction As a Smart Tool for Market Research

Data Extraction As a Smart Tool for Market Research

Market intelligence or MI is the information on company’s markets, which is acquired, as well as, analyzed, solely for the purpose of decision making in terms of market opportunity, development and penetration strategy. Currently, almost every large retail company has OMI for marketing and pricing. Most, but not all applications of OMI are in the area of competitive intelligence. Online market intelligence (OMI) logically covers all aspects of MI that are related to online information sources, especially related to product pricing, therefore is a very important application area for Web data extraction. Actually, conducting market research doesn’t always have to involve hiring a research firm or commissioning focus groups; much of the information you need may be literally at your fingertips and ready to be scraped and used to boost your business. This research can impact and inform all areas of your business, from where you locate your business to the color of your logo. Even small amount of analysis can help you gauge the receptivity of your target market to your idea and at the same time wrongly made decisions can cost you serious financial trouble. At the age of Big Data, web harvesting gives companies the exclusive opportunity to conduct their market research in real time and respond to changes accordingly, which will minimize losses and maximize sales opportunities. This is especially important for companies that build their businesses around price, quality, and competition. But, first things first! What are some cases of companies benefiting from using data extraction in their market research? Let’s go through the most obvious ones to get a better insight into the...