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Email Crawling: How Does it Help Your Business?

Email Crawling: How Does it Help Your Business?

  Email marketing remains a vibrant and powerful way to connect with your audience, build long-lasting relationships with them and subsequently, generate more sales-qualified leads for your business. From reduced marketing costs to highly targeted and immediate reach, the benefits of email marketing are innumerable. However, just as any other form of marketing, it also has its specific challenges.     In order to achieve a measurable ROI with your email campaign, you need to have a large list of contacts who are interested in your services and products. But building a valid email list from scratch and keeping it up-to-date is not a piece of cake. It requires a lot of time, patience, and extra effort. That’s why many newbie and seasoned marketers prefer to go for a faster and more convenient way – Email Harvesting.   What is Email Harvesting and How it Helps You Build and Execute a Successful Marketing Campaign? Email harvesting is the practice of extracting mass email IDs both from online and offline sources with the aim to use the collected addresses for bulk messaging. There are a number of methods of email crawling,  from using harvesting software or involving professional data scraping services to purchasing email address books or hacking into websites. Although some of these methods, like buying email IDs or hacking into sites can lead to legal implications, others are legal and can bring a number of benefits to your business. While data scraping is a tried and tested method of enhancing the effectiveness of any marketing campaign, the potential value of email crawling might still seem questionable, given the...
5 Questions to Ask Before Starting Email Scraping

5 Questions to Ask Before Starting Email Scraping

In today’s email marketing world one of your most important and valuable assets is your mailing list. When you have a valid list of subscribers who are determined to buy your products and learn about your business, growing, expanding and prospering becomes easy. Once that list is established, adding to it should be a relatively simple matter. However, creating an entire mailing list from start to end is much more challenging. Why is it so hard? Simply put, it’s because doing so requires a lot of patience, time and resources; and the lure of accelerating this process can prove extremely attractive. That is probably why so many people prefer to take shorter and cheaper solution – scraping email addresses from the websites that they need. So what are some of the known methods many scrapers use to harvest email addresses? First of all not only do many scrapers harvest the data, they also buy and even trade completed email address books that they obtained through scraping; get publicly available email addresses from various sources by using harvesting bots or harvesters; use sophisticated methods like dictionary attacks that guesses email addresses based on visible usernames as well as trick people into revealing their email addresses voluntarily in exchange for a product, newsletter or gift. The above mentioned techniques come in handy when spammers harvest and use email addresses with messaging systems to send unsolicited bulk messages. Some people might have the notion that scraping email addresses is quite a fast and convenient way to build a contact list. On the other hand- how do you know that you are the...