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How To Boost Your Marketing Campaigns With Email Scraping

How To Boost Your Marketing Campaigns With Email Scraping

It doesn’t matter how much of a great product or service you have. If people aren’t aware that it exists, how will they buy it? To make sure your product is a success, you need to market the heck out of it – to as many people as possible. The age of ‘build it and they’ll come’ is long gone. But how will you market your product to your audience? How will you reach them? In our opinion, one of the best ways to market your product is through email marketing. Email marketing is the cheapest, easiest and most effective way you can advertise your product to your target audience. It’s a strategy that has the best chance of making your marketing campaign a success. Why Email Marketing Works (& How To Collect Emails) That’s because once you build an email list, you’ll find that you get more sales from it than through other marketing channels such as social media networks like Facebook, online marketplaces like Amazon, or even your own website. The reason is that email provides a one-to-one platform where your message directly reaches your customer without any interruption. On places like Facebook and Amazon, your visitors might get distracted by other posts and products, but on email, you have the whole stage and the total attention of your audience. That being said, to start your email marketing campaign, you first need to collect emails of your target audience and build your email list. This isn’t an easy job. Manually collecting emails can take a lot of time, money and effort on your part. So, unless you...
Email Crawling: How Does it Help Your Business?

Email Crawling: How Does it Help Your Business?

  Email marketing remains a vibrant and powerful way to connect with your audience, build long-lasting relationships with them and subsequently, generate more sales-qualified leads for your business. From reduced marketing costs to highly targeted and immediate reach, the benefits of email marketing are innumerable. However, just as any other form of marketing, it also has its specific challenges.     In order to achieve a measurable ROI with your email campaign, you need to have a large list of contacts who are interested in your services and products. But building a valid email list from scratch and keeping it up-to-date is not a piece of cake. It requires a lot of time, patience, and extra effort. That’s why many newbie and seasoned marketers prefer to go for a faster and more convenient way – Email Harvesting.   What is Email Harvesting and How it Helps You Build and Execute a Successful Marketing Campaign? Email harvesting is the practice of extracting mass email IDs both from online and offline sources with the aim to use the collected addresses for bulk messaging. There are a number of methods of email crawling,  from using harvesting software or involving professional data scraping services to purchasing email address books or hacking into websites. Although some of these methods, like buying email IDs or hacking into sites can lead to legal implications, others are legal and can bring a number of benefits to your business. While data scraping is a tried and tested method of enhancing the effectiveness of any marketing campaign, the potential value of email crawling might still seem questionable, given the...
5 Questions to Ask Before Starting Email Scraping

5 Questions to Ask Before Starting Email Scraping

In today’s email marketing world one of your most important and valuable assets is your mailing list. When you have a valid list of subscribers who are determined to buy your products and learn about your business, growing, expanding and prospering becomes easy. Once that list is established, adding to it should be a relatively simple matter. However, creating an entire mailing list from start to end is much more challenging. Why is it so hard? Simply put, it’s because doing so requires a lot of patience, time and resources; and the lure of accelerating this process can prove extremely attractive. That is probably why so many people prefer to take shorter and cheaper solution – scraping email addresses from the websites that they need. So what are some of the known methods many scrapers use to harvest email addresses? First of all not only do many scrapers harvest the data, they also buy and even trade completed email address books that they obtained through scraping; get publicly available email addresses from various sources by using harvesting bots or harvesters; use sophisticated methods like dictionary attacks that guesses email addresses based on visible usernames as well as trick people into revealing their email addresses voluntarily in exchange for a product, newsletter or gift. The above mentioned techniques come in handy when spammers harvest and use email addresses with messaging systems to send unsolicited bulk messages. Some people might have the notion that scraping email addresses is quite a fast and convenient way to build a contact list. On the other hand- how do you know that you are the...