+1 (718) 878-4993 services@datahen.com
Brick-and-Mortar in 2018: Price Scraping Helps

Brick-and-Mortar in 2018: Price Scraping Helps

Whether as a brick-and-mortar store or as an online Shopify store – if you run a business that sells products, you need data. This is especially true if you run a brick-and-mortar store. You won’t be able to get ahead from your competitors if you do not have an online presence and don’t collect data that’s on the internet. In the 21st century, data is your biggest weapon that will make your business successful. The internet is a data gold mine which can give you the information you need to make smart business decisions. Using data scraping services, you can find out: What are the best products to stock in your store The ideal price points for your products What potential customers are demanding from stores like yours. In addition, regular data crawling and price scraping will help you identify important trends in your market. In this article, we’ll show you exactly how price and product scraping, through web scraping, will help your brick-and-mortar (or online store) succeed. 1. Know The Difference Anticipating and reacting to your competitors is the only way to get ahead of them. The reason this is important is that you and many others are competing in the same market, going after the same customers. And without outsmarting your competitors, you risk losing customers. So, what can you do? With a web crawling service, you can scrape websites online and get information on what your competitors are doing. You can find out what products they are stocking, how much are they charging for each individual product, what discounts they’re giving and more… With this data...
Facebook Data Scraping: How to Use It Correctly

Facebook Data Scraping: How to Use It Correctly

Social media, especially Facebook, has taken the world by storm. Currently, it sits as the second most visited website in the world. Every day billions of people use Facebook to interact with their friends, family, and businesses to talk about things which matter to them. As such, if you have a business, data crawling on Facebook is a great opportunity for you to grow your business. Because everyday people share billions of posts, videos, and pictures, you can tap into the valuable data to discover different kinds of information. You’ll be able to use this information to improve your marketing, refine your target audience, improve your brand image and much more. Not taking advantage of a platform like Facebook would be a terrible missed opportunity. That’s why in this article, we’d like to show you how you can use data scraping services to scrape data from Facebook – and use it to uncover meaningful data regarding your audience, your competition, and your industry. So, without further ado, let’s discuss three ways you can use the data you gain from Facebook scraping in your business. 1. Social Media Campaign Planning If you want to create a good social media campaign (or any kind of marketing campaign, really), you need data about your target audience. Not only that, you need to know who your target audience is. This is crucial to make your marketing campaign successful. Here, data scraping can help you immensely. You can perform facebook scraping to find out what kinds of posts go viral, what time people are most active, what competing pages your target audience follows, what...
Scraping Prices as a Great Tool for eCommerces

Scraping Prices as a Great Tool for eCommerces

If you sell products and services, you know just how many competitors you have. Customers, thanks to the internet, have a limitless choice in regards to what they can buy (and from whom they can buy). They are always looking for better deals, better prices, and better products. That’s why, if you have an online store, you can’t afford to make decisions about your business without knowing what the rest of the industry is doing. And that’s where ‘ecommerce scraping’ can help you.   With eCommerce scraping, you can get real-time data on things such as pricing, inventory lists and other data in your market. Web crawling services get this data for you by scraping prices and product names from the competing online stores. Equipped with this data, you will gain valuable insight into how your competitors operate their online stores. You’ll know which products you need to stock, how to strategically price your inventory and how to improve your supply chain management. You will be able to make decisions that will help you outsmart your competition and make more sales. Ready to see exactly how web crawling services can help your online business? Let’s get started. Product Scraping to Find New Ideas The fastest way to lose customers is by not having the products they want to buy. Your online store must always be stocked with the latest and most relevant items to them. Researching for new items that are trending in the market manually can be an extremely time-consuming process. But here’s where web scraping comes in. You can use this service to scrape the product inventory lists...
4 Areas that Amazingly Benefit from Data Crawling

4 Areas that Amazingly Benefit from Data Crawling

If you have a business in 2018, you should consider ethically collecting data about your customers and your industry. Why? Because relevant data helps you see the big picture of your competitors, your customers and how your industry operates. With high-quality data, you’ll be able to make informed decisions. Decisions that will make your business more successful – and profitable – in both the short- and long- term. The internet has made it easy to collect publically available, relevant data for your business. Online – you can find what customers like and don’t like, what your competitors are doing, what’s popular and trending, and what’s failing. But the internet is a vast place. Collecting data on the internet by visiting each and every website and copy-pasting your desired information manually can take hundreds, if not thousands, of years. It’s an impossible task. A solution exists in the form of a service known as data crawling or web scraping. A data crawling service scans websites on the internet to collect data that you assign it to collect. And it’s a million times faster at finding and storing this data than a human. You can use a web scraping service to collect useful data like prices, product names, customer reviews and much much more. And it’s worth noting that these data scraping services are completely legal. Since the introduction of GDPR, you can safely assume that the data scraping service you choose will be GDPR compliant. They will only collect data that’s legal and/or publically available. With that being said, let’s look at a few use cases where data scraping can...
5 Ways to Use the Information from Data Crawling

5 Ways to Use the Information from Data Crawling

Today, companies and businesses are more data-driven than ever. This means that they don’t have to guess what steps will take their business forward. By using the wide array of data of their industry and successful competitors, they can know exactly what they need to do next to take their products and services to the next level. You see, data is a King. And companies that don’t collect free, valuable and readily accessible data – will lose out on some pretty epic opportunities of growth. To make sure your company or business stays ahead of your competitors and makes data-informed decisions, we’ve written this article that outlines five crucial steps that will show you how to find, acquire and analyze industry relevant data for your business. 1. Analyze What Data Your Company Lacks The first step in becoming more data-driven starts by answering this one question:   What data does my business / company lack that I need in order to become more informed and aware? Answering this question is extremely crucial to successfully collect data that can actually benefit your company. One way to do that is to analyze what action do you want your customers to take? For you, it can be something like shopping for products from your eCommerce store, using your software to accomplish their specific tasks or buying and using a new product you’ve developed. Once you’ve identified an end goal, you can map your way backward to identify valuable data collection opportunities. Let’s say you’re selling clothes at your eCommerce store. For that, you’d want people to:      1. Visit your website...
Data Crawling: How To Get To The Legal Side

Data Crawling: How To Get To The Legal Side

With the recent Facebook data scandals and the start of the GDPR law, you might be wondering that: “is web crawling legal or not?” Because after all, you have a business. And every business, no matter whether a SaaS startup, an eCommerce Store or any other service provider, needs access to valuable data. Of course, accessing restricted, private and unauthorized data is wrong and will always be illegal. But what about the public data on the internet that’s freely available for anyone to access? Data like:    1. The product inventory list of your competitors on their website.    2. Prices of inventory items on display across various eCommerce stores.    3. Public reviews that mention your own business that are meant to be seen. If that’s the kind of data you want to collect, is it still legal? The answer, unfortunately, is not a simple yes or no. To understand the whole picture regarding what makes data crawling services legal or illegal, we first need to take a quick look at what data scraping actually is. Intro To Data Scraping: A Highly Common Activity That Takes Place On The Internet Data scraping is the act of downloading a web page’s data and taking specific information from it. For example, suppose you wanted to start your own movie streaming service. For that, you’d need data such as movie bio, cast list, the year it was released, it’s rating etc. But there are millions of movies released since they came into existence. What are you going to do? Manually write the bio, cast list and year of release by typing...