+1 (718) 878-4993 services@datahen.com
Why Data Scraping is What Your Data Collection Strategy Needs?

Why Data Scraping is What Your Data Collection Strategy Needs?

Entering 2018, many businesses look to develop data collection strategies to generate profit and identify new growth opportunities through big data acquisition and analysis. Regardless of the niche where you operate, you need to have access to accurate data in order to streamline processes, target your marketing efforts more effectively and reduce operational costs. Harvesting massive amounts of raw data and extracting important insights from it provides you with reference points and helps you discover your strengths and weaknesses. Failing to embrace the full potential of big data analysis, you risk to lose out on revenue and customers. At the end of the day, if you’re not making data-driven decisions when building your growth strategy, you’re losing the game to those who are. While big data has become a buzzword over the recent years, many organizations still don’t manage to gather data assets and get strategic value from them. The reason for missing the balance between your business goals and data acquisition strategy often lies in the logistics and tools involved in the data collection process. Given the unprecedented volume of information floating across the Internet, old-school methods of data acquisition are no more efficient. Just think that the Internet has been doubling in size every year since 2012 and according to Cisco, the global Internet traffic reached 1.1 zettabytes per year. Yes, it’s a compelling amount of data and it can be harvested to help you grow your business, but only if you know how to do it right. Of course, you can flip through hundreds of sources trying to copy and paste the information from one page...
News Scraping: How can it Help Your Business?

News Scraping: How can it Help Your Business?

  In the era of media digitization more and more businesses, non-profit organizations, government institutions and news agencies embrace news scraping to gain competitive intelligence about their specific niches and interpret actionable insights into a data-driven strategy.     Today we no longer have to wait for tomorrow’s newspaper to get informed about what’s going on around us. All we need is to research online news and get real-time updates on any topic, even before it turns into a printed article. But with the massive amount of news outlets and global newsflow, it’s virtually impossible to read, watch and analyze all the editorial content that relates to our business on a daily basis. And here is where companies need news scraping as a fast and scalable tool to identify their mentions in media, manage brand reputation and gather industry intelligence. Web scraping services, like Datahen, handle the task of flipping through online media to harvest relevant data, allowing your team the time to focus on your brand development strategy. From tracking what the press is saying about your brand to monitoring your competitors, news website scraping can have an enormous number of benefits for your business. Here are just some of them. Monitoring and protecting your media reputation While your PR and marketing teams do their best to project a positive brand image, by using powerful channels and influencer voices, what people are thinking and saying about your business, in reality, may be totally different. Yet your online reputation can make or break your business because an increasingly large number of customers trust online reviews and recommendations for making...
Scraping eCommerce Websites is Your Way to Success

Scraping eCommerce Websites is Your Way to Success

The American engineer, statistician, professor, author, and management consultant W. Edwards Deming once said, “In God we trust, all others must bring data.” In today’s unprecedently complex business world where the company’s’ ability to effectively collect, analyze and use big data and information is what separates the winners from the runners-up, these words have become more actual than ever. Data is the new currency and is the most valuable asset in any industry, from the Internet of Things to brick-and-mortar businesses. The online area is full of important and useful information, and if you know how to use it right, taking your business to new heights won’t be a difficult task. Staying up to date about all the players in the market, their products, pricing, and marketing strategies might seem a challenging task, due to the growing number of eCommerce and the massive volume of data trapped in the web pages.  Luckily, technology is always one step ahead of our needs, and today there are advanced data scraping services that deliver you rich insights about your market and help you create an effective, data-driven strategy for your business. While many online businesses still don’t pay much attention to the ever-changing market trends and competitor strategies, failing to get data management right is a big mistake. Scraping eCommerce websites for valuable data and monitoring where your competitors stand helps you stand out in your niche and gain a competitive edge for your business. As an eCommerce website, you need to know who your online counterparts are, what strengths and weaknesses they have and what you should do to keep up...
Growth-Driven Design: Data Scraping is the Change You Need

Growth-Driven Design: Data Scraping is the Change You Need

Website redesign is a phrase which sparks fear and doubts into the hearts of many marketers and business owners. It’s often an expensive and time-consuming process which requires a lot of effort in terms of planning, wireframing, data audits and quality testings. Instead of focusing on marketing, which is the main reason the website is built and updated every once in awhile, the whole team directs their focus to the all-absorbing redesign problems. And there’s still no guarantee that the redesigned website will return the investment with better performance and higher conversion rates.   The good news is that there’s a smarter alternative to the traditional, outdated approach to website design. And this new approach is called Growth-Driven Design. It eliminates the headache and challenges of the website redesign and provides a reliable and stable growth through continuous learning, analysis and informed decisions. What’s Growth-Driven Design and How Does It Benefit Your Business? Unlike the traditional website redesign which is a one-time event, Growth-Driven Design, also known as incremental design, doesn’t have finite start and end. It is an ongoing process which focuses on smaller-scale goals on every stage and uses real-time data to guide the decisions of design and development. The ability to track who visits your website, how they get there, how long they stay on each page and what they click on, arms you with the necessary information to judge what aspects your site should be improved or totally changed. Many businesses use their own website analytics to track the overall traffic, user behavior and conversion rates to plan their next steps in the website development...