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Investment Decision Making Enhanced with Data Scraping

Investment Decision Making Enhanced with Data Scraping

A company that is still using old school methods to determine their investment strategies is placing themselves at a great disadvantage considering all the progress that technology has made over the recent years. These new advancements allow for better insight into investment decisions that greatly improve productivity and performance. Older methods for making these decisions have many flaws that result in inaccuracy that hinders a company’s bottom line in the end. Data Scraping Moves You Out of the Stone Age Data gathering methods such as web data scraping, provide capabilities and information access that previously wasn’t available even a decade ago. New technologies, such as web data scraping, provide the ability to gather, aggregate, and analyze unstructured data as well as new types of data that were previously more difficult to acquire and quantify. Among these are  imagery and language. This capability provides businesses with an enhanced capacity to make more informed investment decisions that will benefit their business performance and productivity. Know What You Should Spend and Where You Should Spend it With the increase of available data and the ability to harvest and analyze that data in a speedy manner, companies are provided new methods to define and capitalize on productive investment opportunities. Valuations, market trends, research data, and momentum are able to be better informed now than ever before with the application of big data technologies. Big data provides a significant competitive edge by taking strategic business making decisions beyond conventional means. The ability to strategically analyze that data in a way that provides meaningful and actionable insights is what provides real world, real time value....
How Data Scraping Promotes Positive Brand Awareness

How Data Scraping Promotes Positive Brand Awareness

One of the most important factors in the success of your business is having a good brand recognition.  A reputation makes or breaks a business. In today’s business world, seventy percent of product research comes from customers.  Gaining a proper understanding of consumer behavior patterns is key to having a good brand recognition.  With a good understanding of not only your own brand recognition but also that of your competitors, you can learn ways in which you can improve user experience, thus elevating your own brand’s recognition. Data scraping is what can help your research, filling your databases with helpful and relevant information. It is Important to Know What Customers Think Not Only About You But also Your Competition In order to gain this understand of brand recognition, you must exploit every avenue at your disposal.  You need to get into the heads of your target audience, understand what their likes and dislikes are.  Know what they like and what they dislike, and why their feelings are the way that they are. With this knowledge, you can improve upon your own shortcomings and take advantages of those of your competitor. The World Wide Web is a Big Place, Don’t Get Lost in It The trends in today’s world of eCommerce require a strong online presence.  This presence must be monitored.  Web scraping is the only way to maintain an online presence. The web doubles in size every year, and you need to know what is being said out there.  This is too much to manually maintain.  Web scraping is the only way to have a complete understanding of what...
3 Ways Data Scraping Improves Your Marketing Campaigns

3 Ways Data Scraping Improves Your Marketing Campaigns

Most marketers have never thought about data scraping as a tool for marketing.  Most might think that it bears no relevance on their prospective field. This couldn’t be further from the truth. If you are a digital marketer, your entire world revolves around search engine optimization (hereinafter SEO). To get a good SEO requires tons of research and you can’t do research without data.   To get good SEO you must utilize keywords, this is what search engines use to search for relevance when searching for a particular topic. Discovering what these keywords are is no simple task. Like many things in life that are up for auction, keyword research can be very unpredictable. You could rank for something that has relevant content and structure it around the keywords you wish, or you miss the opportunity and lose your quality score and ranking as a result. Trying to do all of this manually can be very cumbersome. Scraping Search Engine Results Teaches You how to Improve your own By data scraping, you can save yourself a lot of time and trouble. Data scraping can be used to search for these keywords.  You can use data scraping to scrape the content of competitor websites and gain a general understanding of which long tail keywords have obtained for them a good ranking. Of course, the scraping doesn’t logically analyze this data, that is for you to do with what you have received.  This process saves a lot of time and manual labor.  The accuracy is also improved compared to manual research. The best way to utilize these new keywords is in...