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How to Secure Your Important Data from Scraping?

How to Secure Your Important Data from Scraping?

We have all copied and pasted pieces of information or images in our lives and it never occurred to us that we are doing something wrong or breaching any copyright law. But copying on a larger scale, which we have already identified as web scraping takes it all to the next level making it possible to acquire virtually any information out there. As long as it is online – it is reachable and scrapeable and depending on the receiving end of the information it can be a problem for the content owner and their main purpose of work at the same time. It is important to mention that scraping in general, if done sustainably, is not evil at all: before we go ahead and point fingers, let’s note that Google is the largest scraper out there and I have never heard anyone complaining about it indexing their content. As many things in life, practice becomes a problem when it’s done in excessive amounts and by the wrong people. In addition, the problem is that web data scrapers take what many companies spent enormous amounts of man-hour and funds to accumulate, for free. Consequently, it gives rise to such problems like customer confidence with a brand, uniqueness of online brands and spreading of sensitive information. As a matter of fact, any behavior that a browser makes can be copied by a knowledgeable web scraper given the intention: that’s why many content creators and site owners get understandably anxious about the thought of a web harvester copying all their data from the website. If the question here is “how to completely...
How to Make Brand Monitoring Easier with Data Scraping

How to Make Brand Monitoring Easier with Data Scraping

If you run a business, then you would know how tough it can be to always stay ahead of the competition. While the online world has allowed for global sharing of data, it has also provided a platform for new businesses to pop up. Apparently, everyone thinks of themselves as an online entrepreneur nowadays. And while a lot of businesses don’t get off the ground, some of them might end up entering your niche, and yes, cause trouble. Similarly, if you’re trying to break into a market, you need to understand how it works, what the customers are looking for, etc. This is why brand monitoring is so important. What comes to your mind when you find out that a certain product is from Chanel, Nestle, or Coca Cola? You feel a sense of assurance about the said product or business being of high quality. This is what brands strive to achieve. They want to strike the right chord with the target audience. Letting them know that can give them what they want. Due to the internet, people are open about their opinions. They write reviews about the things they like. Whether a product is good or bad, you’re sure to find a lot of opinions about it. So, brand monitoring is about going over these reviews, right? Well, going over reviews isn’t technically wrong. But brand monitoring entails a lot more than that. And manually going over relevant content consumes a lot of time and gives rise to errors. This is where data scraping comes in. Ever wonder how Google is about to provide you with all those...
3 Advantages of  Web Scraping for Your Enterprise

3 Advantages of  Web Scraping for Your Enterprise

In today’s Internet-dominated world possessing the relevant information for your business is the key to success and prosperity. Harvested in a structural and organized manner, the information will help facilitate business processes in many ways, including, but not limited to, market research, competition analysis, network building, brand promotion and reputation tracking. More targeted information means a more successful business and with the widespread competition in place, the strive for better performances is crucial. The results of data harvesting prove to be an invaluable assistance in the age when you have the need to be informed and if you want to stand your chance in the highly competitive modern markets. This is the reason why web data harvesting has long become an inevitable component of a successful enterprise and it is a highly useful tool in both kick-starting and maintaining a functioning business by providing relevant and accurate data when needed. However good your product or service is, the simple truth is that no-one will buy it if they don’t want it or believe that they don’t need it. Moreover, you won’t persuade anyone that they want or need to buy what you’re offering unless you clearly understand what it is that your customers really want. This way, it is crucial to have an understanding of your customers’ preferences. Always remember – they are the kings of the market and they determine the demand. Having this in mind, you can use web data scraping to get the vital information and be able to make the crucial, game-changing decisions to make your enterprise the next big thing. Enough about how awesome...
RSS Feed Scraping or How to Get Even More Content

RSS Feed Scraping or How to Get Even More Content

For those of you who are new to this, I’ll start with the basics – web scraping is the process of using bots to systematically lift content from a website. It is the process of taking unstructured information from web pages and turning it into structured information that can be used in a subsequent stage of analysis: this is the shortest way to put it and it’s as simple as it gets. Some call it theft, others call it legitimately gathering business intelligence – and everyone is doing it. Small companies love it because it requires minimum expense and is a powerful way to get data without unnecessary partnership, large companies are more than happy to use web scraping to achieve competitive intelligence but at the same time, try really hard to ban others from doing the same. You got it, it’s a messy and confusing online world and determining where legally gaining content ends and dodgy practice begins or when sharing RSS content becomes plagiarism can be a little hard at times. This was all about scraping specific content for target audience. How about taking it a step further and scraping entire RSS feeds to get even more content? What advantages can that have?  Before we go any further, it would be useful to talk a little about RSS feeds and understand the basic meaning of them. Firstly, let’s break down the abbreviation. RSS stands for Really Simple Syndication. Essentially, it is a program that formats parts of a website’s content so it is easy to share elsewhere (social media, search engines, etc.). Some RSS feeds are also successfully...
5 Reasons to Use Web Scraping for Your Startup

5 Reasons to Use Web Scraping for Your Startup

Web scraping is a method of finding and extracting data from websites and databases with the help of various web crawlers, tools such as bots and extensions. It’s a rather futuristic technique: let the robots do the hard, tedious work, while you focus on building strategies and analyzing data. The results of data harvesting prove to be invaluable assistance in the age when you need to be as informed and quick as possible if you want to have a chance in highly competitive modern markets. Some might assume that spending time and money on website and database scraping is a direction that’s worth taking only if you are well-settled in the market and you want to gather more information on competitors or try new marketing policies. In fact, web scraping is equally or even more helpful for startups, as the advantages of this method may be decisive for development of a new business. Note: Recent years saw rapid increase in the ranks of data scraping service providers. The idea of web scraping is essentially collecting as much relevant information as possible in a matter of a few hours or days at most. Naturally, teams of professionals with impressive experience in the field, who can access data even on websites that are protected from simple web crawlers you’d use, provide the maximum of what data harvesting can bring to the table. In addition, the speed of work and machine power of data scraping service providers excel that of a startup. While mature businesses can afford making marketing mistakes or selling one or two non-competitive items in the range of their...